The Transition from the Co-Digital to the Post-Digital.

Having made public the original discussion paper ‘Planning for the Post-Digital’ members of the 52group then blogged the concept. These posts generated some strong responses, both in comments and in further blog reactions.Initial reactions to the Post-Digital interpreted the concept as dismissing the importance of technology (and the technologically minded) claiming that somehow the ‘digital’ had passed into history:

“In short, this isn’t the post-digital world, just like it isn’t the post-jet age or the post-space age. All of these technologies are not magic, they’re here, they’re real and they have real consequences. The way to deal with these changing technologies is the same as every craftsman has done since the iron age: respect the tools of your trade, without being obsessive about them (leave that to the toolmakers), and remember that any tool can be improved, and therefore will be.” Wilber Krann (comment on original post)

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“I think that we should have some people obsessed with the technology (where has most of the technology come from?) and we should have people who can analyse it, and critique it, and say “Yes, this works in this situation because X” or ‘This is not useful as a learning technology’.” Pat Parslow

The Post-Digital was seen as a negative principle which devalues engagement with the technical encouraging us to be unthinking consumers of new hardware and platforms as they become ever more culturally ‘transparent’.

“what are the implications for accepting that we are in a postdigital age?  Don’t we then accept that our IT environment will be owned by the mega-corporations – Google and Microsoft…It strikes me that the postdigital agenda is a conservative one, in which we are asked to accept that we (in our institutions and in our working environment) cannot shape our digital environment. And for me that is a worrying point of view which I don’t accept.” Brian Kelly

Alongside these discussions Frances Bell suggested the term Co-Digital as a better term to describe the process of  “…seizing the opportunities presented by the newness of technologies to spot changes and then shape the development of the technology.”

The Co-Digital then describes the period of ‘flux’ (this is a term from the ‘Digital Habitats’ by Etienne Wenger, Nancy White, and John D. Smith) which a technology goes through as the user community appropriates it and influences its development. This period is early in a technologies life-cycle but may not be in effect for very long as the user community expands.

Instead of the Co-Digital replacing the Post-Digital I think that they are concepts which describe different points of a larger process of transition.

I have tried to describe the transition technologies make from the Co to the Post-Digital in the diagram below. The model is an attempt to bring together the thinking that has emerged from the Post-Digital idea and put it in a larger context.

postdigital
Technological transition from the Co-Digital to the Post-Digital.

(The visual design of the diagram is a homage to the excellent ‘Hierarchy of Digital Distractions’ by David McCandless which I have stuck to the wall by my desk)

Rather than attempt to discuss through the diagram in detailed prose I have written up some simple notes which may help to describe the overall model:

Transition Stages

Co Digital:

The point at which the socio-tech flux (Wenger uses the term ‘Vortex’) is most fluid. Social appropriation of the tech influences its development. Similarly the tech starts to form the manner in which social engagement takes place and in which social capital is built.

Digital:

The tech is seen a culturally ‘shiny’ but its role is beginning to become ‘fixed’ in the mind of its growing community and in its socio-tech function.

Post-Digital:

The tech is no longer ‘shiny’. It is culturally normalised and not conceived of as ‘technology’ (‘Disappearing into Use’ is an brilliant phrase I have hear which describes this).  The tech is now understood by its core function i.e. culturally, the phone is seen as the conversations you have when using it. It is not generally considered in technological terms anymore. This phenomenon could also be seen as a transition to the Post –Technical.

‘Types’ of Users

Pioneers:

They build new stuff because they think it’s cool. Likely to be very tech orientated. Pushing the boundaries of what is possible technologically.

Players:

Probably community leaders. Not as tech focused as the Pioneers but they are adept at appropriating the new tech to their own ends. This is often done by building networks/community or promoting themselves as a brand. They are happy to subvert functionality and influence the evolution of the tech.

Pragmatists:

They follow players into technologies. They want to know what a tech is ‘for’ and how to use it ‘correctly’ before joining. They enjoy the ‘shiny’ once there is a cultural consensus. i.e. They are buying iPhones from Tesco’s now. They also actually like ‘top ten’ style lists on how to use platforms properly.

Phollowers (apologies):

They use the tech once it is fully culturally normalised. They are not interested in experimenting. This group bought the mobile phones they claimed they didn’t need once all their friends had one.

Institutions:

When these guys get involved they accelerate the shift from the Co Digital to the Digital. Think Twitter and the BBC.

What is the point?

  1. We need to influence the evolution of technology while it’s in the Co-Digital space. i.e. Edtech folk need to be players (well, some of them at least). Once a tech has moved out of the Co-Digital it is difficult to influence although it may be re-appropriated later in a different context. In my opinion Twitter is currently moving out of the Co-Digital space.
  2. As the user base in a tech expands the Pragmatists begin to out number the Players. Because the Pragmatists have a relatively fixed idea about the function of the tech this means that it becomes increasingly difficult for the tech to stay in flux. Think of the backlash every time facebook attempts to make changes to its interface or functionality.
  3. Once tech hits the Post Digital it is pretty much game over for direct innovation (but as I have mentioned re-appropriation is possible). Once Google and the ‘cloud’ become Post-Digital they will actually be running the world.

The model is clearly a work in progress…  I welcome your thoughts (especially as it was comments and posts on the original idea that helped move this forward to this stage)

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40 thoughts on “Some real data on Web 2.0 use

  1. I’ve just had a quick look at your results – some things I’ve found interesting (such as the fact that post-docs were the most likely to be using Wikipedia!)

    I do have a few questions – in particular about services that you’ve not listed. For example, you’d got YouTube but not Google Video (I’ve personally found that the educational range at Google is better, or at least easier to find), you’ve also got MySpace but not Live Journal (or Elgg).
    Did you give people the option to add extra systems – either for the categories you had (Social networking) or for others (e.g. Gliffy for creating diagrams?)

    It’s useful to have this data though, as I’ve found that I have to get most of the data about what people are using from Pew Internet & that’s US based.

  2. They are very interesting data, Dave. It would be really interesting to show the aggregated data for every service not filtered by age, because I think that this data point to a profile of very intensive Internet user that ran across all ranges of ages. In some way, you take the orientation of respondent towards technology when you mention in the report that “the majority of respondents probably had some interest in leaning online to have initially discovered the page.”

    And a second question, would it be possible to elaborate data on how many people use one, two, three, etc of these services?

    Really good work. Thank you for sharing

  3. Useless questions = useless answers, or nothing we couldn’t have predicted about present and future usage patterns through the age groups. Many different spellings of “calendar” suggest the authors were in such a rush to get this to press, they couldn’t be bothered with spell-checking or proof-reading. B-, must try harder.

  4. Interesting- I note that my age group is left out of the anaylses (65+), and in my experience such pre-boomers are very high users of web2 and the intenet as a whole..and the younger ggrouops *40-65) less so.. at least the latetr seesm to show up!

  5. Thanks for this survey, it was very insightful. The growth of social networking over such a short period of time is really phenominal. I wonder when web 3.0 will start…

  6. I’ve been experimenting with various collaboration & document sharing tools and have discovered an excellent site. It is a very user friendly, web-based application that is well worth taking the time to explore. Take a few minutes and look at Projjex.com. The tutorials are excellent & you don’t need to be a Rocket Scientist to figure out how to use it. It even offers a free version so you can try it on for size.

  7. I would be really interested in seeing a copy of the final report but the link provided does not work. Please could you send me a copy as it may well support my dissertation.

  8. nteresting- I note that my age group is left out of the anaylses (65+), and in my experience such pre-boomers are very high users of web2 and the intenet as a whole..and the younger ggrouops *40-65) less so.. at least the latetr seesm to show up!

  9. Pingback: Eso de la Web 2.0

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