Is it possible to run an entire Art School style ‘journey’ in 25 minutes?
![Slide with a picture of cheap (concentrated) orange juice next to a picture of expensive orange juice. The expensive juice has been crossed out.](https://daveowhite.com/wp-content/uploads/2025/01/Slide1.jpg)
(Side note: this post lays out and reflects on a 25 minute activity which took around one and a half hours to design and prep. I’m mildly overwhelmed (whelmed?) by how much is ‘under the bonnet’ of a process like this. It’s a useful reminder of how rich and nuanced an arts education approach can be and how the work produced is only a tiny aspect of what is going on. i.e. I didn’t realise quite how much was implicit until I wrote this up.)
I was asked to ‘fill’ 25 minutes at our recent team awayday and thought it would be a fun challenge to take the team through the ups and downs of a mini creative education journey from start to finish. The team is working with our colleges to develop fully online Post Grad courses. We are providing recruitment, marketing, design and production, and academic strategy to develop this fully online portfolio.
Given the functions within the team, many people don’t have direct experience of creative arts education, so I wanted them to get a sense of ‘not knowing’ and creative risk which are inherent in our project-based pedagogies. Ultimately the process was about producing creative work in-the-open in a context with is no specific ‘correct’ answer but where some groups will get higher marks than others.
The work produced in this session is a the end of this post, but hopefully you will see that the work embodies only a small portion of what was experienced.
The key elements I wanted the room to experience included:
- Negotiating within a small group (which might include people you don’t know very well)
- Interpreting an open creative brief (including considering how your work relates to two Learning Outcomes)
- Making creative work, knowing you are going to be assessed and that grades will be visible to all
- Working in the open, making work-in-progress visible
- Working with limited materials
- Interpreting work in the context of an open brief to award marks/grades
The process
In this case we were all in the same physical room which probably helped given the limited time but there are plenty of ways, with a few tweaks, that this activity could be run online (For example, a bit of online break-out group wrangling and a shared Miro board with visual sections for each group).
The room was already laid out so that people were in groups of 4 or 5 around tables. Handily for me these groups had been designed so that members of the team who might not normally work closely together got to meet each other. i.e. Perfect mixed teams, which are crucial for this kind of activity and are time consuming to design. I am very wary of the “form teams of 4 or 5” instruction as you will always get divisive forms of homophony. For example, in this room it would have been comfortable for people to group by levels of seniority.
1. Introduction / framing
I explained that this was called ‘Concentrated’ Art School for the following reasons:
- This was taking the essence of University of the Arts London pedagogy and concentrating it down to an almost ridiculous extent. If UAL is freshly squeezed orange juice then this process was more like concentrated orange juice made from dehydrated powder. It has similarities but is not anywhere near as good.
- We had very limited time so everyone would need to concentrate.
Roles
I then asked one person from each group to act as a tutor and move over to the side of the room and made it clear that the work would be being marked as part of the activity. This gave me 5 tutors.
2. The brief and the template
I thin introduced the brief but didn’t explain it in any detail. What people had to go on is what you see here:
![The slide that outline the brief (this is all in the text below this image)](https://daveowhite.com/wp-content/uploads/2025/01/Slide3.jpg)
The brief refers to a simple A4 template which was on each table and split into three areas
- Names (So work was attached to people in a visible manner)
- Work (The core output or ‘realised’ work)
- Why (Articulating the thinking in the work)
For the sake of accessibility/readability here is the brief in text. (The first version of the brief I showed was in French to make the point that many of our students are operating in an additional language. Half the room didn’t baulk at this as I could see them translating the best they could.)
The Brief:
In the NAMES area
Write your names
In the WORK area
- Respond to the term “Change”
- You can use the items in your envelope or anything else you can find
- You must not write in the WORK area
In the WHY area
Describe why your work is what it is in one sentence
You will be marked in the context of the following Learning Outcomes
LO1: You will be able to visualise themes and ideas through your creative practice [Realisation]
LO2: You will be able to explain and justify your chosen creative approach [Communication]
The items in square brackets refer to the relevant part of the UAL assessment criteria.
3. Activity
Each table had an envelope of materials they could use to respond to the brief. These were deliberately playful/ridiculous and included a small packet of Haribo sweets, various stickers, a felt-tip pen and, of course, some googly eyes.
They had 10 minutes to respond to the brief.
4. Tutors
While the groups were working I spoke to the group of tutors. I gave each tutor a strip of 6 star stickers and said they could award marks by putting these stickers on the work they felt best responded to the brief and learning outcomes. I suggested that they could, if they wanted to, give and single piece of work multiple stars.
I suggested that they could confer on how best to do this and/or have a wander round the room and see how the work was progressing. They all opted to wander and appeared to enjoy the role, casting a curious eye over the groups and occasionally asking questions.
5. Marking
After 10 minutes I asked the groups to stop working, and move away from their tables so that the tutors could mark the work. I asked the working groups to discuss how the process was making them feel.
I allowed around 10 minutes for this part of the process.
6. Discussion
I knew we didn’t have time for discussion so I wrapped up with a couple of reflections and suggested that people might want to chat about the activity over lunch.
Interesting things that happened
Firstly, everyone undertook this in the spirit that was intended and it was quite jolly, but there was a strong competitive air too, way stronger than I expected. Every group produced something and there was significant variation in the work conceptually.
Some groups were better at getting going and figuring out a response than others. The specific dynamics and atmosphere of the groups varied a lot.
One tutor asked me if the brief allowed groups to draw in the work area (e.g. arrows etc.). I asked what they thought and we agreed that drawing was probably ok.
People really want to see each other’s work
The biggest unexpected happening (although in hindsight I shouldn’t have been surprised) was that when I asked the groups to move away from their tables for the marking process everyone ignored me and immediately started to wander round the room looking at everyone else’s work.
I suspect this is where most of the learning and critical reflection took place during the activity. There was a palpable engaged (but still jolly) atmosphere and quite a bit of discussion. In effect, the ‘student’ groups were weighing up the work for themselves in a similar process to the tutors, they just didn’t have any stars to handout.
Grading is not much fun
The tutors did appear to enjoy the process of attributing stars but then there wasn’t too much at stake. However, the vibe of the group that got the most starts was definitely more upbeat than the group that got the least. Even in a frivolous environment nobody wants to come ‘last’. As the lead for the activity I felt slightly awkward about this. I was more bothered about it than I had expected to be.
The direct approach takes the lead when there is limited time
The piece awarded the most stars was the most prosaic and least conceptual response to the brief. It told a little story and was easy to understand. I also suspect there was some confirmation bias amongst the tutors which led to a clustering of stars. The group that were awarded the most stars also gave off confident vibes and were most noisy during the activity. Did appearing to have a good time imply they were making good work? (I didn’t think their work was the strongest, just the most direct).
Winning?
Later that day a member of the group which was awarded the most stars asked me, in a playful manner, what they got for winning. I questioned if getting the most stars was winning but was interested in this idea that you could ‘win’ at this kind of activity.
Creative arts education is playful, difficult, and demands everyone involved makes themselves vulnerable
My agenda here was to run an activity in which everyone was likely to feel a little vulnerable in some way. The open brief, the group work, and most of all working visibly are all pretty standard creative arts pedagogy. It’s useful for everyone working in our team to have a sense of what creative risk feels like and the way this plays out for staff as well as students (For example, marking is also a creative/interpretive process with its own risks).
The biggest implication for me was the desire people had to see each other’s work. Something which is hard-wired into a physical studio environment but which we have to deliberately build-in to an online course. It’s risky working in the open but it’s also where most of the learning happens.
Process and critical reflection is more important than the thing you make
The fact that the materials being used were gummi bears and googly eyes might have kept things light but it didn’t make much difference to the overall process. That is to say that had I given groups oil paints or Lego, the results relative to the brief would probably have been similar. But this is a reflection of my ‘There is no such thing as a good picture of a horse’ thinking and I could be wrong. There is such a thing as technical skill and process which I didn’t attempt to approach in this activity.
What would I do differently?
If I had a bit more time I’d have a second phase to the activity after a break and facilitate some structured reflection and feedback. I would have liked participants to have the chance to talk about the personal affect of the activity whereas they mainly got immersed directly and didn’t have the time to stand back. Despite process and reflection being paramount, this activity reminded me that it’s difficult to not become obsessed with the artefact being produced.
While there was no formal feedback from those involved I was in the position of participant-researcher and did get a good sense of what was going on. (I’ve run enough of these kinds of activities to be able to step back from ‘will this work?’ fears and pay attention to ‘what is happening and what does it mean?’. Some of this comes from experiencing sessions going slightly ‘wrong’ but actually being better for it. It’s better to follow where it’s going than to obsess over your original plan.)
Personal note
The core of the brief comes from an activity we were asked to do in my GCSE English class many, many, years ago. We were each given a small square of paper and asked to respond to the word ‘change’. I have no idea where this activity came from or why we did it. Our English/Drama teacher was quite eccentric in the way teachers used to be when schools were less professionalised and might have simply been entertaining himself.
I wrote a limp, dictionary style, definition on the paper along the lines of “Change is when something is different from what it was before”. I still clearly remember thinking about this a lot afterward and regretting that I hadn’t ripped a corner off the blank square of paper and handed it back. I have no memory of this activity ever being fed back on or mentioned in class ever again. It’s possible this was a pivotal moment for me. A realisation that it was possible and meaningful to go beyond a immediate ‘rational’ or practical response. There was something deeper which could be said by thinking and acting outside of the structures we had been taught.
To test of my own activity for our awayday I thought about how I would respond to the brief. I’d probably rip the Work section of the A4 template into about 20 rough pieces and scatter them across the table. In the Why section I’d put “You tell me”. I’m fairly confident that any group I was in would get me to back off on this idea but who knows? Maybe this whole thing was me looking to redeem my own, unimaginative, 16 year-old self?
The work produced
![](https://daveowhite.com/wp-content/uploads/2025/01/workf.jpg)
![](https://daveowhite.com/wp-content/uploads/2025/01/worka.jpg)
![](https://daveowhite.com/wp-content/uploads/2025/01/workb.jpg)
![](https://daveowhite.com/wp-content/uploads/2025/01/workc.jpg)
![](https://daveowhite.com/wp-content/uploads/2025/01/workd.jpg)
![](https://daveowhite.com/wp-content/uploads/2025/01/worke.jpg)