We have become the barn

In Don DeLillo’s novel White Noise Jack and Murray, two academics, take a trip to see The Most Photographed Barn in America. On arriving there are indeed many people taking photographs. The academics stand to one side, Murray theorising about the meaning of this process while the Jack remains steadfastly silent.

I was reminded of this passage when I visited the Sagrada Família in Barcelona. Almost all of the visitors were capturing images of the building on a variety of digital devices. Why were they doing this when the web is already abundant with equivalent images? For me Murray’s postulating in White Noise has the answer:

“We’re not here to capture an image, we’re here to maintain one. Every photograph reinforces the aura.  Can you feel it, Jack? An accumulation of nameless energies.”

How many of those pictures of Gaudi’s cathedral will remain perfectly stored in the digital purgatory of a never accessed memory card?  Not that this matters because the point is not the image itself but the act of capturing the image. The object gains authority in proportion to this act and as tourists we were happy to reinforce the building’s authenticity by taking part in the collective theatre of imaging. The principal factor being that the object of our capturing was easy to find because it resides in a fixed location which is relatively straightforward for a great number of people to visit.

The Social Web allows us to objectify ourselves in a similar manner. We can post aspects of our lives and identity online which remain in a fixed location and are relatively easy for a great number of people to visit. These representations take the form of Social Media profiles and postings, images, videos and comments. We create this presence for others to capture, the elegance of the Social Web being its ability to quantify the act of capturing. Each imaging is collated and displayed: hits, views, likes, retweets, comments, followers, friends. The higher the number the more authentic we become. We reside online and retain a presence beyond our live engagement. We have become the barn, available to be capture-constructed around the clock. The danger if we come to rely on defining ourselves in this manner…

“Nobody sees the barn anymore,” he said finally.

A long silence followed.

“Once you’ve seen signs about the barn, it becomes impossible to see the barn.”


40 thoughts on “Some real data on Web 2.0 use

  1. I’ve just had a quick look at your results – some things I’ve found interesting (such as the fact that post-docs were the most likely to be using Wikipedia!)

    I do have a few questions – in particular about services that you’ve not listed. For example, you’d got YouTube but not Google Video (I’ve personally found that the educational range at Google is better, or at least easier to find), you’ve also got MySpace but not Live Journal (or Elgg).
    Did you give people the option to add extra systems – either for the categories you had (Social networking) or for others (e.g. Gliffy for creating diagrams?)

    It’s useful to have this data though, as I’ve found that I have to get most of the data about what people are using from Pew Internet & that’s US based.

  2. They are very interesting data, Dave. It would be really interesting to show the aggregated data for every service not filtered by age, because I think that this data point to a profile of very intensive Internet user that ran across all ranges of ages. In some way, you take the orientation of respondent towards technology when you mention in the report that “the majority of respondents probably had some interest in leaning online to have initially discovered the page.”

    And a second question, would it be possible to elaborate data on how many people use one, two, three, etc of these services?

    Really good work. Thank you for sharing

  3. Useless questions = useless answers, or nothing we couldn’t have predicted about present and future usage patterns through the age groups. Many different spellings of “calendar” suggest the authors were in such a rush to get this to press, they couldn’t be bothered with spell-checking or proof-reading. B-, must try harder.

  4. Interesting- I note that my age group is left out of the anaylses (65+), and in my experience such pre-boomers are very high users of web2 and the intenet as a whole..and the younger ggrouops *40-65) less so.. at least the latetr seesm to show up!

  5. Thanks for this survey, it was very insightful. The growth of social networking over such a short period of time is really phenominal. I wonder when web 3.0 will start…

  6. I’ve been experimenting with various collaboration & document sharing tools and have discovered an excellent site. It is a very user friendly, web-based application that is well worth taking the time to explore. Take a few minutes and look at Projjex.com. The tutorials are excellent & you don’t need to be a Rocket Scientist to figure out how to use it. It even offers a free version so you can try it on for size.

  7. I would be really interested in seeing a copy of the final report but the link provided does not work. Please could you send me a copy as it may well support my dissertation.

  8. nteresting- I note that my age group is left out of the anaylses (65+), and in my experience such pre-boomers are very high users of web2 and the intenet as a whole..and the younger ggrouops *40-65) less so.. at least the latetr seesm to show up!

  9. Pingback: Eso de la Web 2.0

Leave a Reply

Your email address will not be published. Required fields are marked *