V&R mapping at Educause

What I was first reminded of at Educause 2012 in Denver was how much money is tied-up in educational technologies. The Expo was a daunting journey into the world of CIO budget power – the kind of issues my research makes visible did not appear to be top of the agenda. I fended off my feelings of alienation with the reflection that the attendees of this conference were exactly the kind of people who I should be ‘disseminating’ our findings and approach to. This was not going to be cosy preaching-to-the-converted situation in which we got to discuss the esoteric side of becoming-a-legitimate-participant, digital fluency or the shifting nature of credibility on the web. Add to this the fact that our session was scheduled for 8am on Friday and you can probably see why I was expecting a handful of participants who may have accidently wandered into the wrong room.

Denver
My view of Denver

I was encouraged somewhat though by the number of people who approached me to discuss the challenges of ‘MOOCing’ the Humanities after my question on this to Harvard’s CIO who was speaking about edX. (I’m not saying that projects like edX aren’t game changers but they seem to have confused experimenting with business/access models with ‘revolutionising learning’. At least that’s how the presentation came across.)

Friday, 7.30AM – and myself, Donna Lanclos & Lynn Connaway were so focused on trying to find enough dry-wipe markers for our session that we didn’t notice the room filling-up. By the time we were due to start we had about 60 people and some of them looked fairly awake.

Mapping
Proof that some people were awake while ‘mapping’

In the room were Heads of elearning, Deans, Library Directors, Senior Learning Technologists etc. People who are paid to make high-level strategic decisions about the approach of their staff and institutions.

The format of our session was very interactive: Starting with a brief overview of Visitors and Residents (the project and the idea) and then straight into attendees mapping their own personal engagement with the web on the Visitor/Resident–Personal/Institutional quadrant. I had shown a version of my engagement map created in a Google Drawing and put my Gmail address up on screen in the hope that people might share their maps. Almost everyone got stuck into the exercise and against my expectations over the next 15 minutes a few Google drawings did arrive along with a couple of photos of whiteboard maps. This meant we could talk through the results of the activity on the main screen using some examples drawn from the room. We had gone from outlining the Visitors and Residents idea to producing and discussing participant’s modes of engagement with the web in less than 30 minutes. It was the ultimate workshop turnaround and it got people talking because we had quickly moved from discussing an idea in the abstract to deconstructing the actual engagement behaviour of those in the room.

We then asked the attendees to map the engagement of their ‘clients’ (e.g. academics, student, researchers, library users etc.) with the services they provided in their institutions. Again I received a couple of Google Drawings which led to a brief discussion about the challenges of providing institutional services that are designed to engage in a Resident mode. In hindsight we could have done with about 20 minutes longer but I felt we had cracked the Visitors and Residents workshop format. We certainly got good feedback, including one participant who said that if we could put the workshop format online he could use it “all the time” at his institution. I started to wonder if we should extract the mapping elements of the proposed Visitors and Residents course and post them as a do-it-yourself workshop format.

During the hour after the session I received a few more personal engagement maps in a variety of formats, Google Drawings, pics of whiteboards/notepads and an Evernote Skitch. I gathered some of these together on the plane home:

Educause V&R maps
Educause – Personal V&R maps

Full-size version

There is a wealth of intriguing information here but the aspect which is most immediately striking and which came out during the session is how the same platforms are engaged with in a variety of ways. To demonstrate this I have highlighted the location of Facebook across the maps.

V&R maps with Facebook highlight
V&R maps – Facebook highlighted

Full-size version

This didn’t come as a surprise to me as the data from our Visitors and Residents project shows that many people use Facebook privately (Messaging or 1-to-1 IMing) or organisationally (keeping track of friends/colleagues but not posting or communicating via the platform). This supports one of the original tenets of the Visitors and Residents idea which is that discovering *what* technology people use does not give an insight into *why* they are using it or even, it would appear, what they are actually doing.

Skype & IM
V&R map – Skype and GTalk highlighted

Full-size verison

A pointed example of this can be seen in the most detailed map submitted wherein the functionally equivalent technologies of Skype and GTalk are mapped to different places because they are being used as a method of keeping certain areas of life compartmentalised (as an attempt to fend off personal/institutional convergence, or the ‘decompartmentalision’, that tends to be a side effect of Residency)

It was very rewarding to see the Visitors and Residents idea being used as a tool for reflection and planning. I hope that many of the relatively senior people who attended our session will be taking V&R thinking back to their institutions. I felt it was worthwhile equipping some of the Educause delegates with this approach as it should prove to be a useful way for them to understand their students/clients when they are bombarded with claims about efficiency, student retention and ‘intuitive’ platforms at the next big edtech expo.


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40 thoughts on “Some real data on Web 2.0 use

  1. I’ve just had a quick look at your results – some things I’ve found interesting (such as the fact that post-docs were the most likely to be using Wikipedia!)

    I do have a few questions – in particular about services that you’ve not listed. For example, you’d got YouTube but not Google Video (I’ve personally found that the educational range at Google is better, or at least easier to find), you’ve also got MySpace but not Live Journal (or Elgg).
    Did you give people the option to add extra systems – either for the categories you had (Social networking) or for others (e.g. Gliffy for creating diagrams?)

    It’s useful to have this data though, as I’ve found that I have to get most of the data about what people are using from Pew Internet & that’s US based.

  2. They are very interesting data, Dave. It would be really interesting to show the aggregated data for every service not filtered by age, because I think that this data point to a profile of very intensive Internet user that ran across all ranges of ages. In some way, you take the orientation of respondent towards technology when you mention in the report that “the majority of respondents probably had some interest in leaning online to have initially discovered the page.”

    And a second question, would it be possible to elaborate data on how many people use one, two, three, etc of these services?

    Really good work. Thank you for sharing

  3. Useless questions = useless answers, or nothing we couldn’t have predicted about present and future usage patterns through the age groups. Many different spellings of “calendar” suggest the authors were in such a rush to get this to press, they couldn’t be bothered with spell-checking or proof-reading. B-, must try harder.

  4. Interesting- I note that my age group is left out of the anaylses (65+), and in my experience such pre-boomers are very high users of web2 and the intenet as a whole..and the younger ggrouops *40-65) less so.. at least the latetr seesm to show up!

  5. Thanks for this survey, it was very insightful. The growth of social networking over such a short period of time is really phenominal. I wonder when web 3.0 will start…

  6. I’ve been experimenting with various collaboration & document sharing tools and have discovered an excellent site. It is a very user friendly, web-based application that is well worth taking the time to explore. Take a few minutes and look at Projjex.com. The tutorials are excellent & you don’t need to be a Rocket Scientist to figure out how to use it. It even offers a free version so you can try it on for size.

  7. I would be really interested in seeing a copy of the final report but the link provided does not work. Please could you send me a copy as it may well support my dissertation.

  8. nteresting- I note that my age group is left out of the anaylses (65+), and in my experience such pre-boomers are very high users of web2 and the intenet as a whole..and the younger ggrouops *40-65) less so.. at least the latetr seesm to show up!

  9. Pingback: Eso de la Web 2.0

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