Following Online Society Across Time and Tech

Below is a pitch for a research project that doesn’t exist yet because I can’t describe it properly. The ‘Open Social’ concept and Social Graph API seem to be a tech kind of response to the phenomenon I am attempting to outline. I can’t seem to find an academic tool/framework to help me though…

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The web continues to expand and diversify its capacity to support communication and collaboration. This is evident in the expansion and popularity of social networking sites such as FaceBook and communication tools such as Skype. The increase in groups that now straddle the real and the virtual is now having significant cultural impact. Individuals are increasingly part of a network of friends, acquaintances and colleagues that is distributed across multiple locations on and off-line.

These groups of distributed individuals are relatively new in form and are constantly changing in character as advances in online technologies provide new affordances which interplay with individuals aspirations to extend/refine their group and collaborate in novel and useful ways. Despite this being in a constant state of flux it is highly likely that individuals in the first world will be part of a distributed group for the majority of their lives. A 28 year-old in 2008 may have been part of an online group for over 10 years, a group that has morphed as that individual moved through a number of different life stages. The group is likely to have moved across a number of online technologies or environments and may exist across multiple environments at any one time.

Collaborative groups have been characterised in many ways, for example, Affinity Groups (Gee), Communities of Practice (Wenger) and Knotworks (Englestrom). Each theory describes different motivations, goals and structures of groups of people attempting to work together with some sense of shared participation. In each instance the theory in question is based on a particular area or type of collaboration or interaction for example fandom or institutional work. This is not to say that these theories are not applicable in a wider sense rather that their underpinning rational has a specific types or styles of groups. A similar bounding can often be seen in research undertaken in this area which is often focused on activities that take place within a particular tool or environment for example, Second Life, FaceBook or World of Warcraft.

It is increasingly important that we gain a better understanding of the phenomenon of the persistent distributed group, one which is not too closely tied to a particular style of interaction or type of technology. We are at a point in time where it is possible to trace the history of an individuals relationship with these groups, following that individuals changing relationship with other members of the groups they are part of and the technology involved. This would require investigating individuals motivations for being members of a group, their reasons for types and levels of participation and their changing perception of what constitutes the ‘real’ or what Castronova calls the ‘Semi-Permeable Membrane’ between online and offline worlds. The aim being to discover and map the underlying principles that are forming as online technologies facilitate the changing makeup of societies, becoming paradoxically more distributed and fractured while at the same time affording greater flexibility for communication and collaboration. In thinking about this it is important not to bounded by a single technology but to accept that many groups transcend specific technological advances or shifts and morph across the changing online environment. In this way a clearer perspective will be gained and a better understanding of the longer term implications and opportunities for society will be understood.

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So there it is. I’m assuming that if you made it this far you are intrigued by the idea. Let me know what you think.

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40 thoughts on “Some real data on Web 2.0 use

  1. I’ve just had a quick look at your results – some things I’ve found interesting (such as the fact that post-docs were the most likely to be using Wikipedia!)

    I do have a few questions – in particular about services that you’ve not listed. For example, you’d got YouTube but not Google Video (I’ve personally found that the educational range at Google is better, or at least easier to find), you’ve also got MySpace but not Live Journal (or Elgg).
    Did you give people the option to add extra systems – either for the categories you had (Social networking) or for others (e.g. Gliffy for creating diagrams?)

    It’s useful to have this data though, as I’ve found that I have to get most of the data about what people are using from Pew Internet & that’s US based.

  2. They are very interesting data, Dave. It would be really interesting to show the aggregated data for every service not filtered by age, because I think that this data point to a profile of very intensive Internet user that ran across all ranges of ages. In some way, you take the orientation of respondent towards technology when you mention in the report that “the majority of respondents probably had some interest in leaning online to have initially discovered the page.”

    And a second question, would it be possible to elaborate data on how many people use one, two, three, etc of these services?

    Really good work. Thank you for sharing

  3. Useless questions = useless answers, or nothing we couldn’t have predicted about present and future usage patterns through the age groups. Many different spellings of “calendar” suggest the authors were in such a rush to get this to press, they couldn’t be bothered with spell-checking or proof-reading. B-, must try harder.

  4. Interesting- I note that my age group is left out of the anaylses (65+), and in my experience such pre-boomers are very high users of web2 and the intenet as a whole..and the younger ggrouops *40-65) less so.. at least the latetr seesm to show up!

  5. Thanks for this survey, it was very insightful. The growth of social networking over such a short period of time is really phenominal. I wonder when web 3.0 will start…

  6. I’ve been experimenting with various collaboration & document sharing tools and have discovered an excellent site. It is a very user friendly, web-based application that is well worth taking the time to explore. Take a few minutes and look at Projjex.com. The tutorials are excellent & you don’t need to be a Rocket Scientist to figure out how to use it. It even offers a free version so you can try it on for size.

  7. I would be really interested in seeing a copy of the final report but the link provided does not work. Please could you send me a copy as it may well support my dissertation.

  8. nteresting- I note that my age group is left out of the anaylses (65+), and in my experience such pre-boomers are very high users of web2 and the intenet as a whole..and the younger ggrouops *40-65) less so.. at least the latetr seesm to show up!

  9. Pingback: Eso de la Web 2.0

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