Digital leadership framework

Last year I wrote a quick post proposing a simple way to manage high level discussions about digital. This came from my involvement in digital strategy discussions which often slid across thematic and organisational areas, ending up with a scattering of actions which looked like a troubleshooting list and a desire to ‘get involved’ with new technology. The framework I jotted down simply proposed that discussions should understand their location within three areas: Digital Culture, Digital Medium, Digital Service.

For a recent talk I was asked to give by the Leadership Foundation on Digital Leadership I refined the framework and illustrated it with categories which sit within each area. I started with three headlines which set the context for the framework:

Digital is not the future: An idea the formed the basis of www.futurehappens.org with Peter Bryant

To harness the digital at an institutional level we have to focus on the present and not place digital in that the-next-big-thing-will-save-us category. Clearly we need to keep an eye on the horizon but I know our students would thank us if we prepared them for the digital ‘now’ not an unknown and variously utopian/dystopian imagined future.

The digital and physical coexist – something I’ve written about as ‘coalescent spaces’

I’ve written about this before but in summary – we need to respond to the digital as one part of the ‘real’ world not as a separate entity. Digital and non-digital activities flow in and out of each other.

Digital is too big

It’s an element of almost everything we do and not a viable starting place for a discussion, hence the framework.

Culture – Medium – Service: A digital leadership framework

Clearly the subcategories are not exhaustive and some of the have an Art and Design twist but I hope they show how the main areas differ. What’s interesting is how decisions in one layer effect activities in the others but as institutions we struggle to make these connections. So for example we might install new technology in the service layer but neglect to discuss how this might affect teaching and learning in the Medium layer. We might make bold assertions in the Culture layer but struggle to understand the implications for the Service layer etc. This is why I think the framework is useful, assuming you can get the right mix of people from across the institution involved in discussions. Before I go any further I’ll quickly describe the layers as I see them:

Service

In a digital context this could simply be IT. It’s the layer students are most likely to comment on if asked about ‘digital’ because when most people think of digital they think the technology itself rather than their practices within digital contexts. If this layer isn’t working then the other two don’t stand a chance. There’s not much point in trying to develop a digital identity if the Wifi is down.

Medium

This is where most of our day-to-day activities take place. It’s where the digital has become the location for our work and the place where we connect with each other. This is where the real work of the institution is done, for example, teaching and learning. It’s also the layer which is often least discussed strategically as discussions swing from the need to buy more 3D printers to the risks of Social Media use and not much in between.

Culture

These are the high level principles which inform the character and direction of the institution. As is always the case with culture these are often implicit or assumed to be shared values. So, for example, in my institution we have a culture of creativity and the desire to help students develop their own creative practices. How this is expressed in the digital should be an ongoing negotiation. It’s also of note that emerging practices in the digital and new forms of access/connectedness shift culture or call aspects of it into question.

You could take the framework and use it with a second axis such as scale. So we could take teaching as a subject and consider what is needed in Culture, Medium and Service terms, mapped against Individual, Course and Institution. Or to be more specific we might take a particular question from the National Student Survey in the UK such as “My course is intellectually stimulating” and consider what is required to ensure this within that grid. Or we could map against the student journey of Pre-arrival, Induction, First year, Second Year, Third year etc. These are the kind of discussions I’d like to frame at my own institution to develop a better shared understanding of the digital which cuts across traditional structural areas such as IT, Teaching and Learning and Senior Management.

The framework was well received at the Leadership Foundation event I presented at. I hope it proves to be useful. Thanks to the many colleagues who listened to me as I was formulating the framework and offered useful feedback and advice.

 

Visitors & Residents – navigate the mapping

Myself, Donna Lanclos and Lawrie Phipps are delighted to release a facilitators guide and slides for running the Visitors and Residents mapping activities (a workshop format for reflecting on, and responding to, various forms of digital engagement). These resources were developed for the Jisc Digital Leaders Programme but can be edited and adapted for different audiences. For example, a version of the individual mapping activity could be run with Students and/or teaching staff while the group mapping activity could be adapted for course teams. This post from James Clay is a good example of how the mapping can be adapted.


‘Vanilla’ version of the slides with detailed notes – designed to be edited and adapted. 

The thinking captured in these resources has been developed over a few years and refined each time we have running the mapping activity. If you have experience of running workshops then the resources should give you what you need to facilitate a mapping session.

I was once told that you had to be “Dave White” to run the discussion parts of the workshop so there is a large section in the guide which highlights themes arising from individuals maps that have been recurrent across workshops and how they can be constructively discussed. If I’m honest then the only mapping sessions that have proved challenging to run have been those with educationalists (if that’s the right term). They tend to enjoy deconstructing the principle of Visitors and Residents and the nature of the mapping rather than doing the mapping itself. I enjoy those discussions and have found them helpful in developing the work but time is limited in any workshop and sometimes you have to encourage people to get started on an activity and then discuss it’s pros and cons.

One of the strengths of the workshop format is that it is not attempting to cajole participants towards a specific set of responses:

This workshop will not hand any participant a bullet list of things to do. The intention is not to build skill sets, but to provide a space from which intentions and objectives around institutional policies can emerge. The list of things to do next will necessarily emerge from the participants, not be given by the facilitators.”

This did vex someone who asked me “what do people learn in the workshop?”, to which I replied “It depends on who they are and what direction they want to take things”. In this sense the workshop format is completely in keeping with the designers pedagogical philosophy of providing the conditions for reflection and strategic thinking without being perspective about the ‘right’ way to do things.

If you do run a Visitors and Residents mapping workshop then (if you feel moved) please let us know by using the #VandR tag in Twitter.

Education as Becoming

In the last few talks I’ve given to teaching & learning and library folk I’ve spoken about my views on what I believe education should be at the start. Rather than gently constructing an argument for my ideology and meandering towards a slow reveal (assuming anyone would notice) I’ve opened with a few simple statements to provide a frame for the rest of the talk. This appears to work well as there is an honesty to it that I suspect people appreciate.

My starting point is not new, it does not advocate smashing the system and it’s not a performance of liberal hand-wringing. I simply believe that education is a process of becoming.

This is a principle which then informs everything from curriculum design to the planning of physical spaces and the use of Social Media etc. Our undergrad students want to become one of those people that is hidden in the title of their course.

A business student and a dance student as promoted by Plymouth University using simple identifiers
A business student and a dance student as promoted by Plymouth University on an identity basis

And this is a good thing. Students come out of school looking for simple identity hooks which is why the disciplines are such a powerful way of dividing up the world. However, once we have nurtured their disciplinary sense of self and taught some key intellectual tools we should encourage the questioning of overly neat identity associations. For me this is the bridge between undergraduate and post-graduate approaches. By the time students leave their undergraduate programmes they should be weaning themselves off simplistic, generic forms of identification and using what they have learned to develop their own, more complex, sense of self.

Clearly the Resident Web is an excellent location for this process of becoming and revealing. More than that, the networked, anyone-can-publish, identity-rich side of the Web is in-of-itself amplifying the potential to ‘become’ in ways which are less aligned with specific institutions and disciplines. This is what we need to consider when designing curriculum and pedagogy underpinned by the notion of becoming in a post-digital environment.

We need to ensure that the trajectory of undergraduate programmes is towards the top of the triangle, not just because of the presence of the digital but because it is the direction needed to foster becoming.


Digital as… Culture, Medium, Service

As “The Digital” becomes a headline theme in many institutions I have been thinking about ways in which it can usefully be split into high-level areas so that various lines of activity and discussion don’t become confused. For my institution, the University of the Arts, I’m proposing the following three areas which I believe map quite well to existing groups/units/services within the university (although there are healthy overlaps). I was tempted to neaten this into a nice diagram but thought it was better to capture it before succumbing to the desire to squeeze out the blurry edges. The result is three key areas:

Digital – Culture

A set of spaces and behaviours
  • “Resident” online behaviours – co-presence
  • Teaching and learning
  • ‘Open’ scholarship and research
  • Identity and visibility
  • Discursive – collaborative – communal

Digital – Medium

A set of techniques and practices
  • Digital as a medium for expression and critique
  • Digital ‘making’
  • Design – graphic, fashion, architecture etc
  • Video, photography – ‘native’ practices
  • Digital in the context of the disciplines
  • Both “Resident” and “Visitor” modes

Digital – Service

A set of tools and transactions
  • “Visitor” modes online – leaves no social trace
  • Infrastructure
  • Access – connectivity
  • Information
  • Storage – curation
  • Entertainment
  • Commerce

I’ve arrived at these three areas by bringing together the perspectives of colleagues who are invested in differing aspects of the digital. So it’s a group effort with a modicum of ‘clustering’ added by me.

Overarching these areas for me are two principles which I believe should be fundamental to all of our digital activities:

  1. How does the activity proposed foster belonging?
  2. How does the activity proposed reduce anxiety?

Both of those could be condensed into “increase confidence” and both of them apply to students *and* staff. Obviously there are many nuances hiding in these principles, such as the idea that good pedagogy will often require all involved to take risks. Having said that, I feel that anxiety is now a default state and we need to reduce ‘bad’ anxiety before we can be constructive with risk taking.

Truth and Method – a review of Visitors and Residents

Recently I was invited to give a keynote talk as part of the research week at the Open University of Catalonia. Founded in 1994 it was the first fully online university. As you can imagine they have seen a lot of changes in the way people learn online and asked me to speak about Visitors and Residents (V&R) as a useful way of understanding online engagement. This gave me the opportunity to gather together some of the various uses of the idea that myself and others have developed.

The Palau de la Música was our UOC dinner venue (much phone based image wrangling was involved in this image 🙂

UOC did a nice job of videoing my keynote talk (if you have plenty of time – if not then read on)


You can find out about the ‘standard’ V&R mapping process here which is an effective method of making visible individuals’ engagement online. This process has been used by people in various contexts globally with one of my favourites being by Amanda Taylor with Social Work students. This starts from the principle that if we now, at least in part, live online then Social Workers need to be present in online spaces (or at least understand them as somewhere people are present).

Another interesting use of the basic mapping has been undertaken by the Mapping the digital practices of teacher educators project run by Peter Albion, Amanda Heffernan and David Jones. In an award winning paper they describe how they used a vertical axis on the map running from “Use” to “Replacement” to get teachers to map where they have used institutional platforms as they were intended and where they have reconfigured, customised or replaced them.  This is a great way of mapping the actual practice of an institution rater than assuming the technology is only being used along ‘official’ lines.

From the paper presented at SITE’2016. One of three papers awarded the Ann Thompson TPACK Paper Award. Authors: Peter Albion, Amanda Heffernan, David Jones

From the paper presented at SITE’2016. One of three papers awarded the Ann Thompson TPACK Paper Award.
Authors: Peter Albion, Amanda Heffernan, David Jones

The standard mapping process has also been used extensively by Lynn Connaway and colleges to explore how students engage with university services. A really interesting technique they are using is to extract each online tool/space to see how broad the modes of engagement are in specific groups. (The following slides were part of a presentation at the OCLC Global Council meeting, Building Our Future, April 12, 2016, Dublin, Ohio.)

Connaway, L. S., & Harvey, W. (2016). Scaling learning: Learning about our users
Connaway, L. S., & Harvey, W. (2016). Scaling learning: Learning about our users

Note how Twitter maps across all four quadrants, not just the Resident side of the map.

Connaway, L. S., & Harvey, W. (2016). Scaling learning: Learning about our users
Connaway, L. S., & Harvey, W. (2016). Scaling learning: Learning about our users

Here we can see that these students engage in email in a far narrower, less present, manner than the librarians which gives a useful insight into the manner in which the library should engage users online.

OCLC are also developing an online V&R mapping app so that individuals can map digitally and the maps can be more efficiently analysed.

This is where I come back to the “Truth and Method” title which is a reference to work by the philosopher Gadamer which Anthony Johnston, a colleague at UAL, recommended. It highlighted for me the tension between understanding practice individual by individual (Truth) and trying to uncover larger trends or themes across groups (Method). The mapping process originated as an activity for a conference session on the original V&R project. It’s gradually evolved down a number of branches into a research instrument designed to inform institutional strategy and policy. The work Lynn and OCLC is doing gathering together maps of specific services is a good example of how the process can be used to highlight trends.

Another good high-level (Method) modification of the mapping process has been designed by Lawrie Phipps for Jisc. This is a ‘group’ or ‘institutional’ mapping process which has been used in a number of workshops (some run with the help of myself and Donna Lanclos) to help staff gain an understanding of the digital ‘landscape’ or identity of there institution.

Institutional map created at a Jisc digital leadership workshop. Lawrie has updated the process more recently, replacing Visitor and Resident with Broadcast and Engage on the horizontal axis
Institutional map created at a Jisc digital leadership workshop. Lawrie has updated the process more recently, replacing Visitor and Resident with Broadcast and Engage on the horizontal axis

I was lucky enough to attend a packed workshop on this at the Jisc digifest in March. The process works well, highlighting the balance between open content, stuff you need an institutional logon for and open engagement. In Lawrie’s version Visitor and Resident is swapped out for Broadcast and Engage which broadly map to V&R in principle but are a little more direct for folk who think along institutional lines. Significantly, the vertical axis is changed to Individual and Group to capture the location of identity the activity is linked to. For example, the main university website vs a individual academic on Twitter talking about their work.

Jisc will be releasing detailed guides on running strategic V&R mapping workshops which include both the individual and group mapping formats.

The art in research terms here is to develop methods which reveal larger trends across groups without sacrificing the ‘truth’ of individuals’ personal practices. It’s certainly the case that Web provides an environment where individuals can develop practices and modes of engagement which reflect their aspirations and context in an highly personal manner.  Every V&R map is different and everyone who maps can describe in detail why their map is a particular shape.

Given that I’m wary of approaches which aim to take rich, qualitative data, and turn it into bar graphs. Sometimes numbers create a false truth, or perhaps I’m suspicious because I see numbers being used as if they are ideologically neutral. For example, we undertake interviews then code them and turn the coding into numbers. These numbers are then presented as a successful ironing-out of the idiosyncrasies of any given participant and any of our potential bias as researchers – is that really the point? In Gadamer’s view this would be Method winning out over Truth. Nevertheless we can’t respond as institutions on an individual by individual basis so we have tread a delicate path towards larger trends.

My first attempt at this was to layer maps and create what I though of as a heat-map of a given group:

V&R 'heat map'
V&R ‘heat map’

This one is of around 20 MBA students. It works ok because they all happened to map in a similar manner so you can see group patterns in the modes of engagement. The process is less effective when everyone is mapping in their own style. For example, how could you include the map below in a layered heat-map?

An individual's map from a Jisc digtal leadership workshop
An individual’s map from a Jisc digital leadership workshop

So in attempting to create ‘accurate’ layered maps I was in danger of trying to smooth-out the charismatic and personal nature of them. You’d have to give people the same kind of pens and set a bunch of rules about how to map which takes away the interpretation of the process, it removes agency from the participant. This would be killing one of the characteristics of the mapping which I enjoy the most – seeing the person in the *way* they have mapped not just *what* they have mapped. In essence, the manner in which individuals approach the mapping is important data in of itself.

I worked with Alison LeCornu on The Higher Education Academy ‘Challenges of Online Residency’ project which involved 18 higher education institutions mapping teaching staff and cohorts of students. From this I received circa 400 maps each tagged with participant data. Sifting through the maps it appeared that they did fall into broad categories based on the quadrants which had been mapped to. This led me to propose the following ‘engagement-genre templates’

Templates

The darker blue marks out the areas which an individual would have mapped to. The names of these templates aren’t hugely helpful as they are a little reductionist but, you know, naming.. etc. For example, I don’t want to imply that someone with a ‘connectivist’ map isn’t ‘engaged’.

Having created the templates I set a colleague the fun task of reviewing all of the maps and tagging them along these lines whilst also discarding mappers who appeared to have utterly misconstrued the process (bad data). The result was pleasantly surprising – most maps do fall into one of the templates fairly neatly.

Given that we were working form a convenient sample I normalised the results into ratios to look for trends. A few key patterns did emerge and it’s possible to interpret them in a manner which resonates with the narratives of higher education. We are currently writing up an open access paper on this so I won’t go into detail here.

One highlight worth mentioning in passing is the distribution of age ranges that had a ‘Social-Engaged’ map. This is a map in which there is activity in all four quadrants. The temptation might be to think that this form of map would skew young but the results show a fairly even spread of ages.

Detail from the visualisation of the HEA project V&R map data

 

This is the age bracket and educational level of the 208 ‘Social-Engaged’ maps in ratio form. Both these categories show even distribution, demonstrating again that age is not a significant factor in the overall mode of engagement of individuals online.  What we do need to be mindful of is that the character of activities undertaken across the maps might change significantly within a given genre template which is where capturing discussion that arises during the mapping process, undertaking follow-up interviews or asking participants to annotate their maps comes in to play. Nevertheless, I’m confident that using the templates is a valid approach and strikes a reasonable balance between Truth and Method when dealing with a large body of qualitative data.Hopefully we will have the paper written on this fairly soon and can share in more detail.

Overall it’s been rewarding to see the various routes the V&R work has been taking. It’s a good example of the benefits of  working in an open manner and letting an idea evolve. One of the most pleasing outcomes from this approach is the V&R Wikipedia article which, for me, is a real vote of confidence in the value of the work.

(please add, edit and update the article if you have been working with V&R – it needs work 🙂

 

 

Trapped in the Chinese Room with Google

Part of my thinking around the Web and education is as follows:

  1. The Web is brilliant at feeding us the information we need to get things done in a highly relevant manner.
  2. We still tacitly design pedagogy as if this wasn’t the case on the basis that ‘good quality’ information must in-of-itself be difficult to obtain and that by implication online information ‘can’t be trusted’
  3. This approach is founded in our cultural adherence to the form rather than the substance of information. (for example our veneration of the concept of a ‘book’ or notions of what it means to be an ‘expert’)
    (both 2 and 3 are a hangover from a period in time when we held information behind locked doors)
  4. The new challenge for education, driven by point 1, is how to encourage learners to ‘think’ in an era where answers are easy to come by (on the basis that the challenge of finding information used to, in-of-itself, encourage critical thinking and reflection)

Let’s imagine a scenario where most of the key ‘answers’ to curriculum are easily found online. (This will increasingly be the case on a relevance driven Web as the answer to any regularly asked question will rise to the top of the search return).  If we construct our pedagogies around the search for answers in this manner then the efficiency of the Web will place students in a role similar to that of the person inside Searle’s famous Chinese Room thought experiment.

CC - https://www.flickr.com/photos/sheeprus/3696035131
CC – https://www.flickr.com/photos/sheeprus/3696035131

In the thought experiment Searle, who does not understand Chinese, is locked in a room with a set of rules in English which “enable [him] to correlate one set of formal symbols with another set of formal symbols” – the latter symbols being the Chinese language. Given this, people can post questions in Chinese into the room and Searle can translate them successfully, posting back answers without having any knowledge of Chinese himself. The people receiving these answers falsely believe there is someone in the room who understands Chinese.

This has been used to make a case against the notion of Artificial Intelligence by claiming that Searle’s activity in the room doesn’t  require him to understand Chinese and that by implication he is not thinking or reflecting on the Chinese language but simply following a set of rules.

In my version of the scenario Searle is our student, the Web is the set of rules and the Chinese language is any question posed by our pedagogy to which an answer can be found online with a simple search. Ironically this frames the student as ‘unthinking’ technology and the Web as the embodiment of intelligence via the algorithms, or ‘rules’, it employs to feed answers back via the student.

We have compounded this problem in the light of the Web by losing our confidence in teaching how to think and retrenching to defending our authority as the font of knowledge. Education should not be about establishing the worthiness of certain forms of knowledge, especially if we ascribe to Feyerabend’s rejection of universal method, it should be dialectic process, interrogating, synthesising and pushing forward our understanding.

[Side Note: There are numerous examples of sectors/businesses moving into a protectionist mode just before being overtaken by the digital. Good examples include newspapers and imho traditional academic journals. Universities embody high levels of cultural capital and are more diversified than many people realise. Nevertheless, they risk becoming overly anachronistic if they don’t equip graduates with significantly more than what can be gained by owning a smartphone. Side, Side, Note: Clearly the ‘beauty’ of higher tier universities is their ability to make being anachronistic the very basis of their cultural capital]

Once we realised that anyone can publish online (the most radical aspect of the Web) our first reaction as educational institutions was to focus on evaluating sources because they hadn’t been pre-vetted by the library or written by one of us. My contention is (and my research shows) that the Web works very well in terms of information quality and relevance which in turn re-emphasises the importance of teaching how to use and connect knowledge not simply how to decide if a piece of information is to be trusted. For me this is as the very heart of what a higher education should be.

The challenge for us then is in finding ways to encourage learners to critically reflect on the manner in which they engage with, and use, the Web epistemologically rather than only concentrating on the critical evaluation of isolated chunks of information. In some senses this is simply a move in emphasis from ‘digital’ literacy to a more generalised form of literacy. 

Getting this approach across to students requires clarity though because it usually cuts against their perception, and experience of, education as an exercise in  discovering ‘answers’ (especially if they have recently left school). Just warding students off the Web or implying that online sources are fine as long as they are the same as things you might find in the library (the usual marker for credibility) is missing the point. The Web should be encouraging us to move to the higher rungs in Bloom’s taxonomy all the sooner or our pedagogy risks students in the Chinese Room with Google Search.  

Student-as-product

Working at a large arts focused university and collaborating with colleagues in institutions of various types including Russell-group is giving me a broad insight into the changing character of Higher Education in the UK. A major shift we’ve all witnessed with the introduction of fees is the student-as-consumer effect. We are groping our way towards the American model, discussing the Student Experience but with institutions that are almost entirely structured to deliver curriculum. As Eric Stoller pointed out at the recent Jisc Creativity workshop we don’t have the equivalent of ‘Student Affairs’ in our institutions and anything that isn’t directly aligned with delivering the curriculum is scattered across libraries, academic support, the student union, careers/employability etc.

Job fair CC - https://www.flickr.com/photos/frisno/3324516149
Job fair.   CC – https://www.flickr.com/photos/frisno/3324516149

Treating education as a product is problematic and in the Digital Student Project we are always quick to point out the importance of managing and challenging student’s expectations as well as meeting them. The student-as-consumer effect is usually concerned with the education we provide being, or becoming, ‘product’ – but that’s a mistaken reading of the situation. The real product is employability and by inference the student themselves.

The sadness for me is that while there has always been an element of increasing-your-chances-of-getting-a-decent-job about Higher Education the underlying philosophy remained one of citizenship not economic viability (as discussed in this episode of the Philosophy bites podcast on the Aims of Education). This was even the case when taking so-called vocational courses – the focus was employment but the ideology was predominately educational not economic.

I worry that as a sector we have lost confidence in the value of learning as part of what it means to contribute to society and to become more engaged in the world. I’m not against employability. I can completely understand student’s motivations here and the need for institutions to take some responsibility in supporting them in finding work. My concern is that we are not cutting enough space for students to come to an understanding of themselves as learners and citizens *before* constructing themselves as ‘professionals’. Our preoccupation with the problem of curriculum-as-product has masked the larger problem of student-as-product or ‘entrepreneur’.

Unfortunately I see this being powerfully played out in digital contexts. The potential agency that the Web affords individuals is being co-opted as part of the process of student-as-product.  This became clear to me when I contributed to the design of a masters-level module called The Mediated Self at a prestigious UK university. This was an interesting co-design process with a both staff and students contributing ideas. The module was largely going to explore what it meant for the ‘self’ to be mediated on the Web and the students proposed a really strong structure complete with relevant readings and clear themes. I myself had had a fascinating time getting lost in notions of the self by reading a large chunk of Derek Parfit’s Reasons and Persons. My point was that you can always argue about the nature of the self but what’s interesting in a digital context is our ability to manage our ‘self’ in concurrent spaces, the digital and the physical. To me this is an inherently new situation brought about as an effect of the digital being a social space not simply ‘content’.

What struck me in our discussions was that the student’s motivation to learn this type of material was mainly to help them construct a ‘successful’ identity online. Implicit in this motivation was the notion of a hypothetical ‘super-employable professional persona’ which one could somehow work towards or enact online as a self-standing entity. There was a sense that there must be a correct way to ‘be’ online and that this module would help them to uncover this truth as if being-in-the-world was similar to successfully passing an exam. In effect, there was more motivation to mediate a professional persona than there was to develop a ‘self’. Instead of the Web being viewed as a place for ‘becoming’, for self-expression and human connection (ideas my institution really understands the value of) it was being seen as the location to present a perfect model of student-as-employable-product.

The academic staff at the design session were well aware of this and I could tell they would be gently pushing against these narrow motivations in an attempt to help the students come to a deeper understanding of the modules themes. My feeling is that most teaching staff attempt to challenge employability as the be all and end all of education but I fear that as a sector we are amplifying the student-as-product message rather than championing learning as an end in itself. The effect of this will the ‘production’ of students who are adept at modelling ’employability’ but may well lack the depth and agility to make their way in the world beyond economic success. My view is that University should be a place where we enlarge our ‘selves’ through learning. I suggest that as a sector we regain our confidence in the principle that a rich sense-of-self is the single most ‘employable’ attribute individuals can develop.

The Big Apple and a Strategic Mellon

Last week I helped to run two Visitors and Residents mapping workshops in the United States. The first one at The New School in New York was in the ‘opportunity to reflect’ mode which we have run with staff and students before. The second one was a new, two day, format designed to inform the direction of Carnegie Mellon and Pittsburgh university libraries.

Meaningful Honking only in New York...
Meaningful Honking only in New York…

The mapping process has evolved over the last few years from the reflective activity section of a conference session or workshop to an approach which can inform high level institutional strategy. I see it as a bridge between the realities of day-to-day practice and broader institutional aspirations. The process is ostensibly focused on ‘making visible’ practice that takes place in digital contexts but what we find when exploring this is that we hold a mirror up to the underlying principles and ideology which staff or students ascribe to – the tacit values in an organisation which rarely have an opportunity to surface. So typically participants start by considering technology, then discussing the value of the practices in around the digital, finally moving on to reflecting on the wider aspirations they hold and how these relate to the overall aims of the institution – sometimes this can get quite lively…

V&R map
An unusual shaped map from an academic at The New School

The structure of the Carnegie workshop worked along these lines:

  1. Initial discussion (via email) with senior staff to gain a sense of where the organisation (in this case the two sets of libraries) are in terms of the role and values of digital practices.
  2. Day 1: The core Visitors and Residents mapping workshop is run with staff (A pdf for the core format is available here). At Carnegie this was about 34 staff in various roles from Carnegie and Pittsburgh libraries)
  3. Day 2:  A condensed version of the mapping is run with senior staff, key maps generated during day 1 are discussed, followed by a more general discussion about the implications of what we found during day 1 and overall strategies that could be employed to encourage and support valuable emerging forms of practice.

At Carnegie the most interesting ‘new’ forms of digital practice were around the various ways that the library can engage users via the digital, the focus being on relationships rather than simply broadcasting information (See Donna Lanclos’ post on the workshops).

The roles involved in running the workshop were crucial to its success:

  • Myself – bringing a broad knowledge of the culture of the Web and the way individuals/institutions have variously attempted to manage or take advantage of this.
  • Donna Lanclos – from the University of North Carolina, Charlotte bringing in ethnographic expertise which is especially relevant to V&R as it is predicated on the notion of ‘place’
  • Lynn Silipigni-Connaway – from OCLC bringing in a good understanding of the culture and history of the institutions is question and expertise on academic libraries.

In the UK I could envisage Jisc being in a good position to provide the necessary institutional knowledge and connections.

Pittsburgh 'Cathedral of Learning'
Pittsburgh ‘Cathedral of Learning’

My favourite part of the workshop on day one is when we bring up some of the V&R maps created in the morning on screen and ask the author of each map to talk us through them. Despite this taking place in quite a large group most people are happy to discuss their practices and significantly they commonly describe *why* there maps are a certain shape and how this relates to the wider work of the department or service they work within. The realities of time, risk and institutional politics come to the fore during the afternoon reflecting the realities of day-to-day work rather than becoming a phantom let’s-all-do-lots-of-social-media event…

Day 2 with the senior managers evolved into a discussion about the best way to facilitate and encourage some of the more engaged digital practices we discovered in day 1. The challenge here being how to institutionally proliferate what are most commonly practices which need to be owned by individuals. For example, abstracting the practice of a member of staff who is using Twitter successfully into a person-neutral model then requiring other staff to enact this hollow model is sure to fail. For me it’s about indicting the value of these individualistic practices for the institution without attempting to corporately own them. Emerging practices need to be shared in a community-of-practice manner by staff who are confident that what they do is credible and valued by the institution but won’t be ‘stolen’ or locked-down by senior folk.

I always enjoy being the eccentric English guy when I visit the States and suspect my accent tends towards the more ‘respectable‘ end of it’s parameters. This trip was intense and jet-laggy but I did learn just how hard you have to work to build trust when you are doing more than facilitating an ‘interesting’ one off workshop.

Elegant Lurking

One effective way to learn is to use Social Media un-sociably. The traditional term for this is Lurking – hanging around a discursive space online without speaking up. It’s an inherently negative sounding term with connotations of voyeurism and surveillance – a fundamental aspect of not being embodied online. For example, if you attend a lecture but  don’t ask a question you presumably aren’t Lurking because people can see you?

Elegant Lurking
CC – https://www.flickr.com/photos/gdiazfor/7538320058

I’d like to propose the more positive notion of Elegant Lurking. This involves learners following key people in their disciplines (fellow students, ‘thought leaders’ practitioners, academics etc.) within Social Media to tune into the discourses within the subject. Often this is an effective way to discover interesting and valuable sources of information on a topic, especially those in formats which aren’t formally curated anywhere such as blog posts.

The bonus for learners is the additional discussion around these sources which takes place when they are shared. Comment and opinion on the subjects tackled and the relative credibility of the author and/or the material itself are extremely useful when you’re new to a particular area. Elegant Lurkers are critically evaluating the critical evaluation of thinking in their area of study… part of which involves assessing the credibility of the people involved in the discourse.

The value of this mode of engagement has be highlighted by the various Visitors & Residents mapping workshops like the one we recently ran in Galway for Catherine Cronin. It’s common for individuals maps to contain a Resident style platform (Twitter, Facebook etc) in the Visitor side of the map. Often this is because the individual is Elegantly Lurking. They are not yet interested in being visible online in a learning context but they find watching the discourse very useful.

V&R map

A map from a 1st year Post-grad students in the Arts and Humanities. Note the position of Twitter at the visitor end of the continuum indicating ‘Elegant Lurking’ in a Resident style platform.

All successful Social Media platforms allow for Lurking in some form. It’ allows individuals to tune into the ‘dialect’ of a particular network or community so that when they first decide to say something they’re reasonably confident it will be in an acceptable tone. Some learners will choose never to speak-up though, especially if they are following an intimidating network of venerable ‘thought leaders’ or if they assume they won’t be responded to. Others might find that they gain confidence over time as they come to understand the discourse in greater depth and discover that they do have something to say.

I’ve seen this numerous times where a student or someone new to a field signals that this is the ‘the first time I’ve commented on this’ or ‘I’ve written my first post on this subject and thought you might be interested’. This is an extremely important transition point for a learner from knowledge-consumer to active community member. It’s the point at which they are exploring their ‘voice’ within the discourse.

Supporting students to move towards this transition should be central to the overall trajectory of our pedagogy in more nuanced ways than simply assigning marks to the act of blog posting. Elegant Lurking is an important ingredient in the subtle business of becoming a member of a community.

This also highlights the mercurial nature of what it means to ‘engage’. The Elegant Lurker can be much more engaged than the noisy contributor and not being visible doesn’t mean you aren’t present. I worry that in the race towards quantifying engagement via analytics the more gentle, qualitative modes of engagement such as Elegant Lurking will be overlooked.

Post-digital revisited

In June 2009 the ‘52group’ gathered from across the Higher Education sector to consider the confluence of education and the digital. The result was a position paper entitled ‘Preparing for the postdigital era’. At the time the paper was largely met with a mixture of scepticism and confusion, a common response being “The digital hasn’t been superseded?”. Despite this, over the intervening years the term has slowly gained traction in educational contexts.

To what extent our original paper influenced the recent proliferation of the term is of course not clear but we see the concept being employed in various locations including last year’s SEDA conference: “Opportunities and challenges for academic development in a post-digital age” and a forthcoming conference hosted by Greenwich university: Flipping the Institution: Higher Education in the Post Digital Age. There are also numerous examples of the term casually making its way into strategic rhetoric in and around our institutions.

To mark the shift from Digital to Post-digital thinking members of the original ‘52group’ have each revisited the term to consider its definition and relevance five years on. This is my perspective:


I was in a vexed mood when I wrote my ‘Escaping the kingdom of the new’ post reflecting on our Post-digital working paper back in 2009. The edtech community were still in a ‘Web 2.0’ fueled miasma, heralding each digital platform as the next-big-thing. It was a slavish attachment to the ‘new’ that was blind to the simple duplication of existing practice from the analogue to the digital.

Nearly 5 years on the term Post-digital is becoming accepted in Higher Education circles as describing the normalisation of the digital in almost all aspects of activity. Elearning is a good example of this and huge success in some senses. I could prove this, for example, by pulling the plug on any university’s VLE and watching a riot break out. These kinds of tech, those that predominantly use the Web as a means of shuffling content are quickly ‘disappearing into use’. They have become Post-digital precisely because they don’t challenge the underlying way we run our institutions or engage students.

A Post-digital appropriation? CC-NC-SA https://www.flickr.com/photos/irisheyes/7201102646
A Post-digital appropriation? CC-NC-SA https://www.flickr.com/photos/irisheyes/7201102646

Meanwhile many students themselves struggle to answer the question ‘how do you do the research you need for your assignments’ because for most it’s difficult to imagine the answer could be anything other than ‘Google’. Similarity the incorporation of the Smartphone into the fabric of how students study is already Post-digital to the extent that it’s been described as ‘mundane technology’.

And yet moves to shift pedagogy to more collaborative, peer supported or open models are still met with confusion and trepidation. We have managed to ‘disappear’ much of the technology but predominantly in the service of mediocre models, efficiency and scale (MOOC?). One simple reading of this is that practice evolves at a much slower pace than technology. Another would be that institutions incorporate the ‘new’ only to serve what they already understand.

We appear to have moved from evangelising the new and shiny to using it without question. Perhaps it’s time to reexamine that of the digital which has become ‘post’, to question the embedded and ask if it is pushing boundaries or simply ossifying business-as-usual, petrifying forms of practice we assumed the ‘new’ of digital would disrupt.

More fundamentally the move to the Post-digital is submerging ideology: big-data, search engine optimisation, learner analytics, we-recommend-this-course-based-on-your-previous-attainment-levels etc. The surface this presents is one of apparent neutrality and in our cultural naivety we don’t recognise, or are barred from seeing, that the underlying algorithm has been marinated in a bath of vested interests. The new normalcy of being connected has created a Post-digital environment in which ideology can be embodied in code – a form that most believe to be free of bias.

I believe that in the same way Media Literacy shines a light on the political, cultural and ideological assumptions shot through broadcast media Digital Literacy should make visible the the very same which is crystallised in code. It might be too late though, we may already be completely Post-digital. The code we need to ‘see’ being too many layers down from the shiny surface of the technology we barely think about anymore.


Further reflections on the Post-digital from members of the 52group: